Daimler AG has decided to discontinue its Maybach ultra-luxury cars after failing to find a fix for their dwindling sales and lack of profitability, barely a decade after resuscitating the Maybach brand.
The German luxury car maker said it plans to expand its top-of-the line Mercedes-Benz segment—the S-Class—to six variations from the current three when a new generation of the flagship model is launched in 2013. Until then, Daimler said it would continue to produce the ultra-premium Maybach.
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