Wednesday, April 18, 2012


The recent release of the Nike Air Foamposite One “Galaxy” has brought to light one of the biggest problems in the sneakerhead culture. In addition to lines lasting days and weeks, recent news has also depicted the “sneaker community” in a negative angle. To alleviate the problem,  a new “Twitter RSVP” system has been launched to help manage product releases at all Nike Stores. The new Twitter RSVP system is relatively simple. Nike will announce a RSVP Date, and will begin the RSVP process at a random time on the posted date. Those who respond in time with the necessary information will have secured a pair of sneakers once Nike’s Twitter system responds.  Nike has also banned midnight in-store releases, as well as pre-orders. Check out more information below.
Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.
The Twitter RSVP Process:
On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
1.The product-specific #tag tweeted by the store
2.The last 4 digits of your State/Passport/Military/School ID number
3.Your shoe size (limit one).
Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.
How do you properly RSVP through DM? Here’s an example:
Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
Consumer Response (DM):
#Electrolime, 4253, 10.5
(For more information about sending a DM, see the Twitter Help Center.)
Twitter RSVP Terms and Conditions:
One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
Resell or trade of Twitter RSVP confirmation is prohibited.
Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
Lines will not be allowed to form outside the store for this release.
Launch process is always subject to change at any time at the discretion of Nike, Inc.
Find your local Nike Store Twitter account:
Store NameCityStateTwitter Handle
NIKETOWN BostonBostonMassachusetts@NikeBoston
NIKETOWN ChicagoChicagoIllinois@NikeChicago  
Nike DallasDallasTexas@NikeDallas
Nike Las VegasLas VegasNevada@NikeLasVegas
NIKETOWN Los AngelesBeverly HillsCalifornia@NikeLA 
Nike Mall of AmericaBloomingtonMinnesota@NikeMallAmerica
NIKETOWN New YorkNew YorkNew York@NikeNYC 
Nike PortlandPortlandOregon@NikePortland
Nike Roosevelt FieldGarden CityNew York@NikeRooseveltFD
NIKETOWN San FranciscoSan FranciscoCalifornia@NikeSF 
Nike Santa MonicaSanta MonicaCalifornia@NikeSantaMonica
Nike ScottsdaleScottsdaleArizona@NikeScottsdale
NIKETOWN SeattleSeattleWashington@NikeSeattle 
Nike Running Bay StreetEmeryvilleCalifornia@NikeBayStreet 
Nike Running EugeneEugeneOregon@NikeEugene
Nike Running Fashion IslandNewport BeachCalifornia@NikeFashionIsl
Nike Running Fashion ValleySan DiegoCalifornia@NikeFashionVal
Nike Running The GroveLos AngelesCalifornia@NikeTheGrove
Nike Running Lenox SquareAtlantaGeorgia@NikeLenoxSquare
Nike Running South Coast PlazaCosta MesaCalifornia@NikeSCPlaza
Nike Running StanfordPalo AltoCalifornia@NikeStanford 
Nike Running WestchesterWhite PlainsNew York@NikeWestchester
Nike Running WestfarmsFarmingtonConnecticut@NikeWestfarms
Nike Running WestportWesportConnecticut@NikeWestport

Source: Nike, Inc.

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