Wednesday, February 11, 2015

Introducing the Nike SNKRS app: Your Ultimate Sneaker Shop

VIA: Shopping made easy.

You didn’t think that Nike was going to let adidas upstage them with the adidas confirmed app did you? Today Nike breaks it’s silence as they unleash their latest project in an effort to help make your sneaker shopping experience a lot better.

Meet the SNKRS app where you can shop the latest releases, revisit classics, and enjoy
unparalleled access to Nike in one seamless mobile experience. SNKRS makes it easy to purchase sneakers in seconds, directly within the app. Billing, shipping, and sizing information can be safely stored to expedite the process upon checkout.

You’ll be able to follow your favorite sneakers and receive alerts when a new colorway drops. As well as learn what inspired your favorite designs—past and present—with exclusive content.

SNKRS also offers the ability to set notifications to stay a step ahead of the game on upcoming releases as well as tracking order status. You will be reminded of what time sneakers are releasing too.

Nike SNKRS will launch later this spring for iOS, with an Android version launching soon afterward. Beginning Feb. 12, at 8 a.m. EST, advance access will be available to a limited number of consumers in the U.S.

Here’s how to get early access to SNKRS:

Zoom City SNKRS Station: Consumers in New York City Feb.12-15 can register for access to the Zoom City SNKRS Station at the corner of 348 Bowery and Great Jones to get SNKRS installed on an iOS device. Please visit for more information and details.

Twitter Questions and Clues: Follow @nikeNYC for questions and clues regarding sneaker culture and popular Nike franchises. Questions will point consumers to a specific New York City location where Nike ambassadors will hand out early access codes to Nike SNKRS. Consumers not in the New York City area can visit to sign up for early access to Nike SNKRS.

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